Despite most businesses having a listing on Google Maps, not all of the opportunities that come with having a presence on the platform are utilized. Many business owners are unaware that optimizing their listing can significantly increase their offer's visibility on the internet. What are the most important factors to consider when optimizing a Google Maps listing for maximum visibility?
- If an internet user is searching for a particular offer and is located near a company with a similar offer, the company's listing will appear higher in Google's search results.
- To impact the position of the listing in search results, the content of the listing should match relevant keywords.
- Providing complete NAP data (Name, Address, Phone number) is important.
- It is necessary to create an original description of the company's offer.
WHAT ARE BENEFITS OF GOOGLE MAPS?
The description of your company that appears on Google Maps often determines whether a potential client will be interested in your offer. Having a listing can increase interest in your business compared to when it was not present on the platform. Reviews that can be read on your listing are also important for internet users visiting your profile. Therefore, it's essential to respond to them, even if they're critical. By doing so, you demonstrate that you value customers' opinions and are capable of responding to negative feedback in a professional manner.
Some people worry that their local businesses, such as restaurants, hairdressing or cosmetic services, located outside the city center will be difficult to position higher in Google Maps for users searching for such places while staying in the center. However, this should not be a major concern, as you have little control over it. Not everyone can afford to run a business in the city center. Instead, consider a different perspective: residents of peripheral districts and nearby areas who search for local businesses in your industry on Google will see your company description prominently displayed.