Why would a thriving beauty and health website suddenly lose its rankings for key search terms? What’s causing this drop, and how can it be fixed? More importantly, what steps can bring the site back to its previous standing and attract new visitors while building trust? This is the challenge faced by urodaizdrowie.pl, a platform dedicated to beauty and health—a niche with immense potential for engagement.

Achieving high rankings for specific keywords is crucial for drawing in potential customers and boosting website traffic. For our client, diagnosing the root cause of this issue and recovering their past performance was a top priority. With a clear strategy, it’s possible to rebuild traffic and regain a competitive edge.

Goal

The primary issue behind the decline in rankings for most monitored keywords was a noticeable drop in positions—sometimes by dozens of spots—for specific terms. Upon initial analysis, it became clear that these declines were limited to products in particular categories, such as recipes and health.

Further investigation uncovered the root cause: a flaw in the website’s engine. This error, which led to issues like duplicate content, directly impacted the site’s SEO performance. Unfortunately, a programming oversight had unintentionally harmed the site’s visibility in search results.

Implementation

Resolving the errors took several days, but restoring certain keywords to their previous top-ten positions will require more time. While some terms quickly regained their rankings, others will need additional patience as the corrections are re-indexed. The full impact of these fixes will take a bit longer to become evident.

During the analysis, we also uncovered several mistakes made during earlier optimization efforts. These included improperly configured meta parameters, which negatively affected indexing and reduced overall page views. Addressing these issues will be key to improving long-term performance.

Effects

The error corrections delivered the desired results. Following the fixes, traffic charts for each category started to recover and showed a steady upward trend. This rebound had a noticeable impact on customer interest, helping to reverse the sharp declines in visits experienced earlier.

Additionally, enhancing optimization efforts—such as refining image descriptions and other key elements—boosted traffic from image searches. These improvements not only stabilized performance but also laid the foundation for long-term growth