SalsaMe
Dance School

Szkoła tańca SalsaMe

How can a dance school create a positive, lasting image to secure clients for multiple seasons? Initially, this seemed like a daunting task. Traditional advertising methods had fallen short, and despite considerable investments, our client wasn’t seeing the desired outcomes.

Yet, even in such challenging circumstances, building a standout brand that attracts loyal customers proved achievable. This case demonstrated that a strong, lasting presence in the market is possible—even with limited resources—by focusing on a single, well-chosen distribution channel and crafting a cohesive marketing strategy. The result? A dance school that not only stood out in a competitive industry but also successfully attracted long-term clients

Logo SalsaMe

EXAMPLES OF POSITIONED
KEYWORDS

Taniec towarzyski Lublin
Zumba Lublin
Taniec Lublin
Salsa Lublin

Goal

The biggest hurdle our client faced was breaking into a market dominated by well-established, competitive dance schools. To stand out, the primary objective became clear: build a cohesive and recognizable brand image. The focus was on presenting the school as a trustworthy and professional organization led by top-tier dance instructors. Achieving this required strategic promotion and a commitment to creating an impression of excellence that resonated with the target audience.

Implementation

The primary goal was to refresh the school’s image while highlighting its rich tradition and established presence in the region. This involved promoting the school as a longstanding institution offering top-quality dance education.

The first step was revamping the existing, outdated website. The redesign gave it a sleek, modern appearance and significantly improved its functionality. Through optimization and better search engine positioning, the site became more visible online. As a result, inquiries and class sign-ups increased notably.

The second objective focused on a targeted remarketing campaign. By advertising to individuals who had previously visited the school’s website, this strategy successfully re-engaged potential customers and contributed to growing interest in the school’s offerings.

Effects

Effective optimization of the new website and improved search engine positioning significantly boosted the company’s online visibility. These well-executed efforts positively impacted the website’s conversion rate, leading to a noticeable increase in phone inquiries and registrations for dance courses.

Positioning
results

  • 471% Increase in the number
    of unique users
  • 113 New keywords
    in top10
  • 4,82 Average words
    position
opinia

A dependable and trustworthy company with a transparent billing system and a professional, customer-focused approach.