Digital marketing in Poland: SEO, Google Ads and content in Polish
Entering the Polish market or growing your sales in Poland? icomSEO is a digital marketing agency from Lublin with a branch office in Warsaw. Since 2007 we have planned and run digital marketing in Poland: SEO, Google Ads and Meta Ads campaigns, websites and content in Polish.
Google PartnerSee our status → In business since 2007What changes when you do marketing in Poland
A campaign that works in your home market needs adjustments before it reaches Polish customers. These are the areas we look at first.
Keyword research in Polish
We research Polish keywords from scratch, because a translated keyword often misses how people actually search.
Word forms
Polish words change their endings, so we check which forms of a keyword your customers type and use them in content and ads.
Local search habits
We look at what Polish users search for before they buy and plan pages and campaigns around those questions.
.pl domain or directory
We help you choose between a .pl domain, a subdomain and a Polish directory on your current domain.
Localization
Prices in PLN, Polish units, contact details and wording that sounds natural to a Polish reader.
GDPR-compliant measurement
Analytics and consent set up with Cookiebot and Consent Mode v2.
Our marketing services for the Polish market
Choose a single channel or ask us to run your marketing in Poland end to end. Full-service marketing →
SEO in Polish
Technical SEO, Polish keywords, content and links for visibility in Google in Poland.
Learn more →Google Ads in Poland
Campaigns built on Polish keywords and ad copy, run by our SEM specialists.
Learn more →Meta Ads
Facebook and Instagram campaigns aimed at Polish audiences.
Learn more →Website localization
Polish versions of websites and online stores on WordPress, WooCommerce, PrestaShop or Shopify.
Learn more →Content in Polish
Product descriptions, category texts, articles and landing pages written by our copywriters.
Learn more →Analytics
GA4 and Google Tag Manager, so you can see which channel brings sales in Poland.
Learn more →Entering the Polish market step by step
Audit first, then a plan. You see the scope and the budget before any campaign starts. How we work →
Free audit
Your website, current visibility and competitors in Poland.
Polish keywords
Keyword research in Polish for your products and services.
Plan
Channels, priorities, budget and a scope of work agreed with you.
Launch
Localized pages, content, SEO work and campaigns go live.
Report
Results, completed work and the plan for the next month.
What you always get from us
Dedicated account manager
One point of contact, communicating with you in English.
Monthly report
Results measured against the goals we agreed on.
Your accounts stay yours
Google Ads, Analytics and Search Console belong to you.
No long-term lock-in
We do not push long-term lock-in contracts.
SEO in Poland: how we prepare your website
If your website already works in another language, we start with research. Before we write anything in Polish, we check how your offer is searched for in Poland and which local competitors already rank for those queries. This tells us which pages you need and which keywords each of them should target.
Translation is the starting point
A literal translation keeps your structure but often loses the words customers use. Our copywriters adapt headings, product names and calls to action to Polish search queries, and our SEO specialists assign each keyword to a single page so that two pages do not compete for the same query.
Technical setup
When the Polish version sits next to other language versions, we set up hreflang tags and check that Google indexes the right version for Polish users. We also review page speed, structured data and internal links in the Polish section.
Paid campaigns alongside SEO
SEO takes time to build. Google Ads and Meta Ads can bring traffic from the first weeks, and their data shows which Polish keywords and messages convert. We use those findings in SEO and content work.
A marketing agency in Poland with two offices
Our headquarters are in Lublin and our branch office is in Warsaw. You can meet us in person or talk to us online. Contact →
Lublin
Headquarters
ul. Fantastyczna 8/1a, 20-531 Lublin, Poland
Warsaw
Branch office
ul. Domaniewska 47/8, 02-672 Warsaw, Poland
Contact
+48 601 162 666
biuro@icomseo.pl · we work in Polish and English
Results from our case studies
Numbers from icomSEO case studies, each with the client it comes from.
Guides for the Polish market
Articles from our blog for companies planning to enter the Polish market. All articles →
How to localize SEO for the Polish market
Steps to prepare a website for Polish search.
Read →Keyword research for the Polish market
Common mistakes and good practices.
Read →Polish language SEO
Why direct translation is not enough.
Read →Google Ads for the Polish audience
A strategy guide to paid search in Poland.
Read →.pl vs .com
How the domain extension affects SEO in Poland.
Read →Website localization for Poland
UX and UI practices for Polish users.
Read →Frequently asked questions
Do you work with foreign companies entering the Polish market?
Yes. We communicate in English, and you get a dedicated account manager and a monthly report. We run SEO and campaigns in 10 markets, with Poland as our home market.
Can you prepare the Polish version of our website?
Yes. Our copywriters write and adapt content in Polish, our SEO specialists match it to Polish keywords, and our web team can build or adjust the Polish version on WordPress, WooCommerce, PrestaShop or Shopify.
Should we use a .pl domain?
It depends on your plans. A Polish directory on your current domain uses the authority your domain already has, while a .pl domain sends a clearer local signal and has to build its links from zero. We recommend a setup after the audit.
Can we order Google Ads in Poland without SEO?
Yes. You can order Google Ads, Meta Ads or SEO separately, or combine them in one plan. Your Google Ads account belongs to you.
How much does digital marketing in Poland cost?
Monthly packages start from PLN 1,500 (Start), PLN 3,000 (Growth) and PLN 6,000 (Scale) net per month. SEO plans start from PLN 897 net per month. The initial audit is free, and our pricing page lists more details.
How do you handle measurement and GDPR?
We set up GA4 and Google Tag Manager with Cookiebot and Consent Mode v2, so measurement respects user consent. icomSEO is a Cookiebot by Usercentrics Agency Partner.
Planning your marketing in Poland?
Order a free initial audit. We will review your website and show you where to start on the Polish market.
