Why Google Ads
You reach customers exactly when they are looking for a solution, and you pay for clicks on your ad.
Reach at the moment of intent
Your ad appears when someone types a query about your product or service.
Full budget control
You pay as much as you decide and see where every zloty goes.
Fast, measurable results
Traffic and conversions almost immediately, with precise performance tracking.
Campaigns we can run
We run Search, Performance Max, Shopping, Display, remarketing and Demand Gen campaigns.
Search campaigns
- Keyword selection
- Ads matched to search queries
- Conversion optimization
Performance Max
- Search, Display, YouTube, Gmail, Maps
- Goal optimization
- Google ad inventory
Google Shopping
- Feed and Merchant Center
- Photo, price, store
- Effective in e-commerce
Display (GDN)
- Remarketing
- Building brand awareness
- Top of the funnel
Remarketing
- Remarketing lists
- Dynamic remarketing
- Higher ROAS
Demand Gen
- YouTube, Discover, Gmail
- Building demand
- Attractive creatives
Who Google Ads is for
E-commerce
Selling products (Search + Shopping).
Local services
Winning inquiries from your area.
B2B
Reaching companies and decision makers.
Lead generation
Forms and phone calls.
Brands
Reach and recognition.
Fast results
When you need traffic right away.
Our campaign management process
Account audit
Analysis of the account, campaigns and competitors.
Strategy and keywords
Goals, keywords and audiences.
Launch
Campaign and tracking setup.
Optimization
Bids, creatives, remarketing, tests.
Reports
Results and recommendations every month.
Management packages
Pay for management matched to the scale of your campaigns. The ad budget is agreed separately and stays yours.
Google Ads Start
- 1 campaign (Search)
- Conversion setup
- Bid optimization
- Monthly report
Google Ads Growth
- Search + PMax
- Remarketing
- Creative and A/B tests
- Dashboard and a dedicated account manager
Google Ads Premium
- Search, PMax, Shopping, Demand Gen
- Product feed
- Advanced attribution
- Priority support
Indicative prices (net). See full pricing →
Our Google Ads experience
We have been running Google campaigns since the Google AdWords days. Teams from icomSEO group companies completed the Google Elevator program, and we present campaign results in case studies that state the period and data source.
- 2007
Inter7net launch
Inter7net begins operating as a company. This marks the start of our group’s experience in online marketing.
- 2012
Google AdWords certification
The Alte Media team earns the Google Advertising Professional certification.
- 2017–2018
Google Elevator program
Combo Marketing in the program’s TOP3, Alte Media among 20 selected agencies from Poland.
- Today
Google Partner
icomSEO and Combo Marketing hold Google Partner status. We run Search, Performance Max, Shopping and Demand Gen campaigns.
Selected campaign results
The period, data source and a description of the work are in the case studies below. Group certificates and awards →
Case study: Google Ads
Google Ads campaign results with the period and data source.
Google Ads campaigns by the Alte Media team
More examples of Google Ads campaigns run by Alte Media, an icomSEO group company.
What you always get from us
Dedicated account manager
One contact person who knows your project.
Monthly report
Clear results measured against agreed goals.
Accounts you own
The ad account and data remain yours.
No hidden costs
A clear quote for management; the ad budget is separate.
Ad budget and ROAS calculator
See what a paid campaign could bring in. Set the budget and parameters, and we will calculate clicks, customers and return on ad spend (ROAS).
Indicative result: actual CPC, conversion rate and ROAS depend on the industry and on the quality of the campaign and website.
How we manage a Google Ads account
We start work on an account with tracking. We check whether conversions reach Google Ads from GA4 or from the Google Ads tag, and whether Consent Mode v2 works with the cookie banner. We build campaigns only on verified data.
Search and Performance Max in one account
A Search campaign gives you control over keywords and ad copy. Performance Max picks channels on its own, from search to YouTube and Gmail, but it needs good conversion data and ad assets. In online store accounts we often combine both types. Search covers branded keywords and the highest-margin products, while Performance Max, fed by the Merchant Center feed, looks for sales in the remaining channels.
What we change along the way
We review search terms and exclude those that do not lead to sales. We test ad headlines and descriptions and adjust bids and ad scheduling. We move budget to the campaigns with the lowest cost per conversion, and every month you receive a report with results and recommendations.
How much a click costs
The cost per click is set in an auction, so it depends on the industry, the competition and ad quality. Quality Score affects how much you pay for the same ad position. You can estimate revenue in the calculator above, and we will propose a budget suited to your industry after an account audit.
Google Ads questions
How does Search differ from Performance Max?
Search means text ads on specific keywords. Performance Max is an AI-powered campaign that reaches many Google channels from a single campaign (Search, Display, YouTube, Gmail, Maps).
How much ad budget do you need?
It depends on the industry and competition. We help you set a sensible starting budget and scale it as results come in.
How soon do results appear?
Traffic appears almost immediately after launch; optimal performance (a lower cost per conversion) builds up over the first few weeks.
Is the Google Ads account yours?
Yes. The account and data are and remain your property.
Do you run remarketing?
Yes, in Search, Display and YouTube, including dynamic remarketing for e-commerce.
Will you take over an account run by another agency?
Yes. We start with an account audit. Campaign history and data stay in place because the account belongs to you, so you do not need to create a new one.
What is Quality Score?
It is a Google rating on a scale of 1 to 10 that compares your ads with your competitors’ ads. It takes into account expected CTR, how well the ad matches the keyword and the quality of the landing page. A higher Quality Score lowers the cost per click for the same position.
Win customers with Google Ads
Order a free account audit or a consultation, and we will show you how much you can gain.
