SEO for online stores
Grow organic sales in your online store. We optimize categories, products and the purchase path so customers find you on Google and buy, without you paying for every click.
Why invest in SEO for your store
SEO is the most cost-effective long-term source of sales in e-commerce.
Cheaper traffic than ads
Once earned, a ranking sells around the clock with no cost per click.
The scale of your catalog
Hundreds or thousands of products mean hundreds of long-tail keywords your store can rank for.
Ahead of your competitors
Higher rankings build trust and win over your competitors’ customers.
What it includes
Optimizing your categories, products and store technology for sales.
E-commerce audit
- Technical and indexing analysis
- Finding duplicates and cannibalization
- Competitor and keyword analysis
Category and product optimization
- Content and meta tags matched to purchase intent
- Category structure and navigation
- Product page optimization
Filters, facets and pagination
- URL parameter control
- Removing duplicate content
- Correct indexing
Product data and Schema
- Schema Product, Offer, Review
- Rich results in search
- Product feed integration
Content and guides
- Content that attracts traffic
- Buying guides
- Topical authority for your store
Linking and authority
- Internal linking
- Link building and digital PR
- Building domain trust
What you can expect
Higher organic sales
More transactions from free Google traffic.
Higher conversion rate
A better structure and UX raise your store’s conversion rate.
Lower customer acquisition cost
Less dependence on paid campaigns.
Which stores we work with
WooCommerce
Flexible stores built on WordPress.
PrestaShop
Extensive product catalogs.
Shopify
Fast, hosted stores.
Large catalogs
Thousands of products and categories.
Niche stores
Specialist products and brands.
D2C brands
Selling directly to consumers.
Our process
Store audit
Technology, indexing, duplicates and competitors.
Strategy and keywords
A keyword and category map built for sales.
Optimization and content
Categories, products, Schema and content.
Linking and authority
Internal and external linking.
Measurement and scaling
E-commerce analytics and growth.
We do SEO for stores on every platform
We know the specifics of the most popular e-commerce engines, from WooCommerce to custom-built solutions.
Results of the stores we grow
Examples from stores we manage.
See our e-commerce portfolio →
Case studies: e-commerce SEO
This is how we work with online stores. Each case study page lists the data source and period.
E-commerce SEO packages
Choose the scope that fits the size of your catalog and your competition. Details in the table below.
Store Start
- E-commerce audit
- Category and product page optimization
- Product data (Schema)
- Rank tracking and reporting
Store Growth
- Everything in Start
- Filter and duplicate control
- Content and buying guides
- Linking and feed support
- Sales report (GA4 e-commerce)
Store Scale
- Everything in Growth
- Advanced content strategy
- Link building and digital PR
- Crawl budget optimization
- Dedicated account manager and consultations
What exactly you get in each plan
A clear overview of the work included in each e-commerce SEO plan, from the e-commerce audit and category and product optimization, through feed and links, to sales content and reporting.
| STORE STARTfrom PLN 1,290 net/month | STORE GROWTHfrom PLN 1,990 net/month | STORE SCALEfrom PLN 2,990 net/month | |
|---|---|---|---|
| Number of products (approx.) | up to 100 | up to 500 | 500+ |
| E-COMMERCE AUDIT / SEO engineer | |||
| Technical store audit | ✓ | ✓ | ✓ |
| Filter and duplicate analysis | ✗ | ✓ | ✓ |
| Competitor and SERP analysis | ✓ | ✓ | ✓ |
| STORE OPTIMIZATION / SEO engineer | |||
| Category optimization | ✓ | ✓ | ✓ |
| Product page optimization | ✓ | ✓ | ✓ |
| Filter, facet and pagination control | ✗ | ✓ | ✓ |
| Product data (Schema: Product, Offer, Review) | ✓ | ✓ | ✓ |
| Breadcrumbs and navigation | ✓ | ✓ | ✓ |
| CONTENT / copywriter | |||
| Category descriptions | up to 5 | up to 15 | up to 30 |
| Guides / shopping blog | ✗ | ✓ | ✓ |
| Content optimization for sales | ✗ | ✓ | ✓ |
| LINKS AND FEED / SEO engineer | |||
| Internal linking | ✓ | ✓ | ✓ |
| Link building and digital PR | ✗ | ✓ | ✓ |
| Feed / Merchant Center support | ✗ | ✓ | ✓ |
| MONITORING AND SUPPORT / account care | |||
| Rank tracking | ✓ | ✓ | ✓ |
| Sales report (GA4 e-commerce) | ✗ | ✓ | ✓ |
| Monthly report | ✓ | ✓ | ✓ |
| Dedicated account manager and consultations | ✗ | ✗ | ✓ |
| Choose | Choose | Choose |
* Indicative prices (net / month). We prepare the final quote after a free audit. It depends on the number of products, the platform and the competition. We can combine SEO with Google Shopping campaigns.
What you always get from us
Dedicated account manager
One point of contact who knows your project.
Monthly report
Clear results measured against agreed goals.
You own your accounts and data
Full ownership of your analytics and ad accounts.
White-hat SEO
Only safe, ethical methods that comply with Google’s guidelines.
See also
E-commerce portfolio
Stores we have built and continue to grow.
Learn more →Websites and online stores
Building and developing online stores.
Learn more →Website SEO
Our main SEO service and plans.
Learn more →Sales growth calculator
Calculate your store’s sales potential. Set traffic, conversion rate and order value, and we will show the estimated sales.
Indicative result: SEO and store optimization affect both traffic and conversion rate.
Where a store’s Google traffic comes from
Category pages usually bring a store the most traffic because they answer broad queries such as “women’s hiking boots.” Product pages capture keywords that include the model name and specifications. We optimize both levels, starting with the categories that have the greatest potential.
Category descriptions
A category description helps shoppers choose a product: it explains the differences between types, suggests what to look for and links to subcategories. We place a short introduction above the product list and the longer part below it, so products are not pushed down the page.
Filters and pagination
Filters can generate thousands of URLs with the same content. We determine which filter combinations have their own search demand and deserve to be indexed, and we exclude the rest with canonical tags, noindex or robots.txt rules.
Unavailable products
Removing a product overnight means losing the traffic and links it has collected. We keep temporarily unavailable products online with availability information and suggested alternatives, and we redirect permanently discontinued ones to a successor or the closest category.
Questions about e-commerce SEO
How does SEO for a store differ from SEO for a website?
A store has far more pages (categories, products, filters) that need to be optimized and protected against duplication. Product data, category structure and purchase intent matter most.
How do you handle duplicates created by filters?
We control URL parameters and use canonical tags, noindex and correct indexing rules so Google indexes valuable pages instead of thousands of duplicates.
Should SEO be combined with Google Shopping?
Yes. SEO builds lasting organic sales, while Shopping/Performance Max adds fast product traffic. They work best together.
How long does it take to see results in e-commerce?
The first gains usually appear after 3 months and a clear improvement in sales after 6, depending on your catalog and competition.
Which platforms do you work with?
WooCommerce, PrestaShop, Shopify, Magento and custom-built solutions.
Are manufacturer product descriptions enough?
The manufacturer’s description usually appears in many stores, so Google has no reason to favor your version. For your best-selling products we write original descriptions with specifications, use cases and answers to customer questions.
What should you do with products you no longer sell?
We redirect a permanently discontinued product with a 301 to its successor or the closest category. That way you keep the links and traffic its page has collected.
Grow your store’s sales
Order a free e-commerce audit and we will show you where you are losing sales and how to win them back.
