Google PartnerSee our status → In business since 2007Data-driven decisions
You see which channels bring in sales and which ones only consume budget.
The full picture
Traffic, conversion and cost data in one place.
More conversions
Purchase path optimization (CRO).
Lower CPA
Better budget allocation based on data.
Less guesswork
Decisions based on numbers from GA4 and ad platforms.
What analytics covers
From tracking setup to conversion optimization.
GA4 setup
Accurate tracking of traffic and events.
Tag Manager
Tags, events and conversions.
Consent Mode v2
Consent and GDPR compliance.
Dashboards
Live reports in Looker Studio.
A/B testing
Testing hypotheses against data.
Optimization (CRO)
Improving conversions on your website.
Our data workflow
We measure, analyze and improve in a continuous loop.
Tracking audit
We check what is measured and how.
Setup
GA4, GTM, conversions and consent.
Dashboards
Clear live reports.
Optimization
Testing and improving results.
What analytics and growth covers
We configure tracking, check data quality, build reports and use them to improve conversion.
GA4
We configure Google Analytics 4 from scratch: events, conversions, paths and reports. We ensure accurate measurement of traffic and user behavior in line with Google’s current standard.
Google Tag Manager
We implement and organize tags through GTM, without touching the code for every change. You have full control over events, pixels and conversions in one place.
Consent Mode
We implement Consent Mode v2 and consent management (e.g. Cookiebot) so that tracking and advertising comply with GDPR and with Google and Meta requirements.
Analytics audit
We check whether things are measured correctly, and what is measured. We find gaps, faulty events and inconsistencies that lower data quality and lead to wrong decisions.
Conversion tracking
We define and implement goal tracking: purchases, forms, phone calls and sign-ups. You know exactly which activities and channels deliver results.
CRO: conversion rate optimization
We analyze the user journey and test changes (A/B) to get more conversions from the same traffic, without increasing your ad budget.
Reporting
We build clear live dashboards (Looker Studio) and monthly reports that show results against your goals, in plain language without jargon.
Who analytics and growth is for
For businesses that want to make data-driven decisions and increase conversion.
E-commerce
Tracking revenue, ROAS and the purchase path.
Companies investing in marketing
A full picture of how well your marketing performs.
Lead-focused businesses
Measuring and optimizing form conversions.
Businesses without accurate tracking
Setting up analytics properly from scratch.
What you can expect
We verify every change in your campaigns and on your website against the data. See all results →
GA4
Accurate tracking
events and conversions
+conversions
Optimization
of the purchase path (CRO)
-CPA
Lower cost
better budget allocation
The tools we use to measure and optimize
We work with a proven ecosystem of tools for measurement, visualization and optimization, from Google products to GDPR-compliant solutions.
This is what your dashboard looks like
Instead of tables full of numbers, you get a clear picture of what is really happening and what to do next.
Illustrative data: we build your dashboard on data from your own accounts.
Metrics that reflect your business results
We choose the indicators you use to make decisions about your budget and your offer.
Traffic and sources
Where users come from and which channels perform best.
Conversions and goals
User actions: inquiries, bookings, purchases, downloads.
Conversion rate
What percentage of visits end with the desired action.
Customer acquisition cost (CAC)
How much it costs to acquire a new customer.
ROAS / return on ad spend
How much you earn on each PLN invested in advertising.
Paths and attribution
How channels work together on the way to conversion.
User behavior
Heatmaps, recordings and analysis of where you lose users’ attention.
Micro-conversions
Engagement signals that point to a future purchase.
Tracking with limited cookies
Cookie blocking and legal requirements make part of the data “disappear”. We implement GDPR-compliant tracking, and Consent Mode v2 allows Google to model some of the missing conversions.
Packages tailored to your goals
Start by checking how you measure your data, then scale growth based on facts.
Analytics audit
- GA4, GTM and GSC audit
- Conversion tracking verification
- List of errors and recommendations
- Report with priorities
Implementation
- GA4, GTM and event setup
- Consent Mode v2
- Conversion and e-commerce tracking
- Looker Studio dashboards
- Team training
Support and growth
- Ongoing monitoring and reports
- CRO and A/B testing
- Behavior and funnel analysis
- Growth recommendations
- Dedicated analyst
We match the scope and price to the size of your website and your business goals. See full pricing →
What you always get from us
Dedicated account manager
One point of contact who knows your project.
Monthly report
Clear results measured against agreed goals.
Accounts you own
Full ownership of your advertising and analytics accounts.
No hidden costs
A clear quote and scope agreed from the start.
Tracking errors we check first
We start an analytics audit by comparing data from several sources: GA4, ad platforms and sales in your online store or CRM. A large discrepancy between them usually indicates a configuration error. Above all, we check for:
- duplicated purchase events, when the GA4 tag fires both in the website code and in Google Tag Manager,
- traffic from payment gateways counted as a separate source, which attributes sales to the payment service,
- a form counted as a conversion on every button click, even when the submission failed,
- a cookie banner that blocks tags but does not pass signals to Consent Mode v2.
From data to higher conversion
Once tracking is reliable, we analyze the user journey: where users leave the cart, which form step discourages them, which high-traffic pages do not lead anywhere further. We verify hypotheses with A/B tests and roll out changes across the whole website only after the test result.
A report you can read without an analyst
A Looker Studio dashboard brings together data from GA4 and ad platforms in a single view, and you have ongoing access to it. If you suspect your data is incomplete, start with an analytics audit.
Questions about analytics
Is GA4 mandatory?
Universal Analytics has been shut down, so GA4 is now the standard for measuring traffic and conversions. We configure it correctly.
What about GDPR and consent?
We implement Consent Mode v2 and consent management (e.g. Cookiebot) so that tracking complies with the regulations.
How long does an analytics implementation take?
We usually complete the basic setup (GA4, GTM, conversions) within a few to a dozen or so business days.
Can the data be viewed live?
Yes, we prepare clear Looker Studio dashboards that you can access at any time.
Why does GA4 show different sales than the store?
GA4 does not record transactions from people who rejected cookies, and it attributes some orders to a different day or source. A small discrepancy is normal. A larger difference usually points to a configuration error, which we detect in the audit.
Is Consent Mode v2 mandatory?
Google requires it from advertisers who target users in the European Economic Area and want to use remarketing and conversion tracking. Without it, you lose part of your data in Google Ads and GA4.
Want to make decisions based on data?
Order a free analytics audit and we will check your tracking.
Want to make data-driven decisions?
Order a free analytics audit and we will check your tracking.
