Audits for your website and marketing
Before you invest in marketing, find out what is really worth improving. We audit SEO, marketing, security, legal compliance, performance and conversion, along with every other area of our services.
Decisions based on data
An audit turns guesswork into concrete numbers, issues and priorities.
You know what to fix
Instead of guessing, you get hard data: what works, what hurts and what to fix first.
You save budget
The audit shows where you are losing money and traffic before you invest in further activities.
You have an action plan
Every audit ends with a prioritized list of recommendations and an implementation map.
Audits we perform
Choose one area or order a 360° audit covering everything. Each one ends with a concrete action plan.
SEO audit
A full review of search engine visibility: technical setup, content, links and indexing.
- Technical SEO and indexing
- Content and keywords
- Link profile and authority
- Competitor analysis
Online marketing audit
A review of your entire marketing: channels, funnel, consistency and return on activities.
- Channels and sales funnel
- Consistent communication
- Spending efficiency (ROI)
- Strategic recommendations
Google Ads audit
An independent review of your campaigns: structure, keywords, bids and conversion tracking.
- Account and campaign structure
- Keywords and negative keywords
- Bids and strategies
- Conversion tracking and ROAS
Website security audit
We check vulnerabilities, certificates, backups and risks to your website.
- SSL, headers and vulnerabilities
- CMS and plugin updates
- Backups and recovery
- Protection against attacks
Legal compliance audit
A review of GDPR, terms and conditions, cookies and the Omnibus Directive.
- GDPR and privacy policy
- Terms and conditions and consumer rights
- Cookies and Consent Mode v2
- Omnibus and accessibility (EAA)
Performance and conversion audit
Core Web Vitals, speed and CRO, so your website loads fast and sells.
- Core Web Vitals and speed
- UX and conversion paths
- Conversion rate optimization (CRO)
- A/B tests and recommendations
UX and accessibility audit
An assessment of usability and compliance with WCAG 2.1 AA (digital accessibility).
- Usability and navigation
- WCAG 2.1 AA accessibility
- Forms and user paths
- Mobile version
Analytics and tracking audit
We check GA4, tags, conversions and consents: is your data reliable?
- GA4 and Google Tag
- Conversion tracking
- Consent Mode v2
- Data quality and completeness
AI visibility audit
Does your brand appear in AI answers (ChatGPT, Perplexity, Copilot)?
- Presence in AI search engines
- AEO/GEO optimization
- Structured data
- Content citability
E-commerce audit
A review of your online store: product SEO, feed, cart and conversion.
- Category and product SEO
- Feed and Merchant Center
- Purchase path and cart
- Payments and shipping
Content audit
A review of your content for SEO, search intent and conversion: what is missing and what to improve.
- Topical coverage and gaps
- Search intent and keywords
- Quality and uniqueness
- Content cannibalization
Local / listing audit
We check your visibility in maps and your Google Business Profile.
- Google Business Profile
- NAP data consistency
- Reviews and Q&A
- Local pack rankings
What you get
After the audit you receive a report, a prioritized list of issues and an implementation plan.
Audit report
A clear document assessing each area, with conclusions.
Prioritized list of issues
Problems marked as critical, important and to be improved.
Potential estimate
Where you can gain or save, and how much.
Action plan (roadmap)
The order of implementation and recommended changes, step by step.
Consultation and review
A meeting where we explain the conclusions and answer your questions.
Implementation support
We can implement the recommendations ourselves or hand over a ready plan.
How the audit works
Request and scope
We agree which audits make sense for your business and goals.
Access and data
You give us the necessary access (usually read-only).
Analysis
We check every area covered by the audit.
Report and recommendations
We prepare a report with priorities and an action plan.
Review and implementation
We explain the conclusions and agree on the next steps.
Audit options
Match the scope to your needs, from a single area to a full 360° audit.
Express Audit
- Selected audit (e.g. SEO)
- The most important issues
- Short report
- Brief online review
Full Audit
- Full audit of the selected area
- Report with priorities
- Potential estimate
- Action plan
- 1:1 consultation
360° Audit
- SEO + marketing + technical
- Security and legal compliance
- Performance, UX and conversion
- Joint implementation plan
- Cost deducted if we work together
Indicative prices (net). We deduct the cost of the audit when you start working with us. See full pricing →
What we guarantee
Independence
We assess objectively, including work done by other agencies.
Specific recommendations
We show exactly what to improve and how.
Confidentiality
We treat your data and access credentials as confidential; we will sign an NDA on request.
Refundable audit
We deduct the cost of the audit if you decide to work with us.
Which audit to start with
We match the audit to the problem you want to solve. Is your Google traffic dropping? Start with an SEO audit, which checks indexing, content, links and changes after algorithm updates. Your campaigns use up the budget, but inquiries are few: a Google Ads audit will show where you are burning money. You have traffic, but customers do not buy: then we check website performance, the purchase path and conversion tracking.
When you do not know where the problem lies
A 360° audit covers SEO, marketing and technical issues in one document. It works well when you take over a website from another agency or plan a larger marketing budget and want to know the starting point first.
How an audit differs from a tool report
SEO tools generate lists of hundreds of warnings, some of which have no effect on results. In an audit, every problem gets a priority and an impact estimate, and the whole document ends with an implementation order. At the meeting after the audit we discuss the conclusions and agree who implements the changes: your team or us.
We deduct the cost of a paid audit if you decide on ongoing cooperation. To begin, you can also order a free initial audit.
Questions about audits
Which audits are right for us?
It depends on your goal. If you want more traffic, start with an SEO audit; if you run campaigns, with a Google Ads audit; if compliance matters to you, with a legal audit. We will help you choose the scope during an initial call.
Is the audit paid?
We offer paid audits (Express, Full, 360°) and a free initial audit to get started. We deduct the cost of a paid audit if you decide on ongoing cooperation.
What access do you need?
It depends on the audit: access to the website, GA4, Google Ads, Search Console or the CMS panel, usually in read-only mode.
How long does an audit take?
Usually from a few days to about two weeks, depending on the scope and size of the website. We confirm the deadline when you place the order.
Do you audit accounts and websites run by another agency?
Yes. We provide an independent assessment and show the condition of the account or website you are taking over and what needs improvement.
What do we get at the end?
An audit report, a prioritized list of issues, a potential estimate, an action plan and a consultation where we go through everything.
Does the audit require changes to the website?
No. During the audit we only read data and check the website. We make changes only after the plan is approved, if you commission us to implement it.
How often should you run an audit?
A full SEO audit is worth doing once a year or before a major change: a website migration, a new store platform or a new language version. A campaign audit is useful when the cost per conversion keeps rising for several months in a row.
Find out what to improve first
Order an audit and we will show you where you are losing traffic, budget and conversions, and how to fix it.
