Hvyt.pl
HVYT.pl: growth of 1,100 keywords in the top 10 and 2,282 in the top 50
About the HVYT brand
HVYT.pl is a Polish brand offering distinctive designer furniture handles and knobs, as well as stylish wall hooks and door handles. The online store's range makes it easy to personalise interiors in an elegant way and give them an individual character. HVYT.pl products suit people who value details and a unique style in interior design. The offer is aimed at individual customers and interior designers.
Starting position
In May 2022, when we started, HVYT.pl needed comprehensive optimisation. The store had been on the market for more than two years, but no SEO work had been done until then. As a result its search visibility was limited: only 25 keywords ranked in the top 10, 67 in the top 20 and 223 in the top 50.
Together with the client we chose an SEO strategy matched to the needs of a growing e-commerce business.
The chart below shows the site's visibility from its launch to the start of our work.
Goals of the cooperation
Reaching the top 10 in Google for the most important Polish keywords:
| Keyword | Meaning | Searches per month |
|---|---|---|
| gałki do mebli | furniture knobs | 5,400 |
| uchwyty do mebli | furniture handles | 18,400 |
| uchwyty do mebli kuchennych | kitchen cabinet handles | 12,100 |
| uchwyty krawędziowe | edge pulls | 6,600 |
Top 10 visibility +3000%
Target growth in the number of keywords ranking in the top 10.
Optimisation
Finding and removing all technical issues on the site, plus monthly SEO optimisation.
Content
Expanding and optimising content so that it meets search engine requirements and is useful for users.
Brand awareness
Raising brand awareness and recognition in the Polish market (direct search).
Stages of the work
Starting with an audit
We began work on HVYT.pl with a thorough SEO audit and keyword selection. The audit revealed several significant problems: 404 errors caused by broken external links, an incorrect H1 and H2 heading structure, category duplicates created by filters, missing metadata optimisation and too little content on subpages. We also saw room to develop internal linking and found that image alt texts were not optimised.
Plan and first implementation
Once the problems were identified, we prepared and implemented descriptions and metadata for the main categories. We added canonical links to prevent duplicate content and fixed the 404 page by removing broken outbound links. We also optimised the most important H1 and H2 headings. In the following months we continued creating content for the handle collection pages and individual products, together with their metadata. At the same time we proposed the first blog topics, chosen on the basis of keyword analysis.
Ongoing work
Adding product content and new blog posts, supported by internal linking, continues to this day. We also systematically optimise alt texts, which improves the visibility of images in search. In February 2023 we started work on page speed, and in July of the same year we focused on local keywords to reach users in specific cities.
Second store audit
In April 2024 we carried out a UX audit. It found no significant errors, and we gave the client a few minor suggestions to improve usability.
Results
Top 10
+1,100 keywords (+4,400%)
Top 50
+2,282 keywords (+1,023%)
39.7 thousand
clicks in search results
2.64 million
impressions in search results
Positions of the main keywords
| Keyword (Polish) | Position before | Current position | Avg. monthly searches |
|---|---|---|---|
| gałki meblowe | 100+ | 1 | 880 |
| gałki do mebli | 100+ | 1 | 5,400 |
| uchwyty do mebli | 100+ | 9 | 18,100 |
| designerskie uchwyty do mebli | 100+ | 1 | 2,900 |
| uchwyty do mebli pokojowych | 100+ | 7 | 1,300 |
| uchwyty kuchenne | 93 | 5 | 1,900 |
| uchwyty do mebli kuchennych | 100+ | 2 | 12,100 |
| czarne gałki do mebli | 100+ | 3 | 320 |
| złote uchwyty do mebli | 100+ | 2 | 1,900 |
| uchwyty krawędziowe | 41 | 9 | 6,600 |
| czarne uchwyty do mebli | 58 | 2 | 1,900 |
| gałki do szuflad | 100+ | 4 | 1,300 |
Plans for the future
Our future SEO plans for HVYT.pl focus on continuous development and optimisation.
- The store regularly adds new products, so we will keep optimising their descriptions with new, relevant keywords to maintain and increase its visibility in search results.
- Another important part of the strategy is further development of the company blog, which provides valuable content and supports SEO.
- We also plan to continue work on location pages, which will help reach local users more effectively and extend the store's reach.
- Our goal is to keep increasing visibility and reach new customers.
HVYT about our work
Working with icomSEO was a bullseye! The team approaches every task professionally, and the results show after a short time. Importantly, I could always count on their help and quick answers to any questions. Thanks to them my company has gained more visibility online. I recommend them wholeheartedly!
Marta Wontorczyk, Właścicielka HVYT (translated from Polish)
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