Meta Ads: Facebook and Instagram
Facebook and Instagram ads that reach carefully selected audiences, built for sales, leads and brand building. One account, many placements and full control over results.
Reach people where they spend their time
A message tailored to your audience’s interests works better than an ad shown to random people.
Huge reach
Millions of people in Poland use Facebook and Instagram, including your customers.
Precise target groups
Targeting by interests, behaviors, data and your own lists.
Sales and brand building
From purchase-focused campaigns to building awareness and community.
Ads matched to the funnel stage
One message builds awareness, another closes the sale. We run campaigns at every stage.
Reach and brand
We reach new audiences and build recognition.
- Reach campaigns
- Video and Reels
- Community building
Traffic and engagement
We encourage interactions, visits and inquiries.
- Website traffic
- Lead Ads (forms)
- Post engagement
Sales and leads
We close the purchase and turn audiences into customers.
- Conversion campaigns
- Product catalog (DPA)
- Remarketing
What we can run in Meta Ads
We match the campaign type and formats to your goal, industry and funnel stage.
Sales campaigns (conversions)
- Optimization for sales
- Pixel and events (CAPI)
- Scaling results
Traffic and reach
- Reaching new audiences
- Content promotion
- Top of the funnel
Lead Ads (forms)
- Instant forms
- CRM integration
- Lower cost per lead
Remarketing
- Custom Audiences
- Post-purchase exclusions
- Closing the sale
Catalog ads (DPA)
- Product feed
- 1:1 personalization
- Dynamic remarketing
Video and Reels
- Reels and Stories
- Short formats
- High engagement
Where the ads appear
Meta optimizes the budget across placements automatically, and we watch the quality of each one.
News Feed
Ads in the main Facebook and Instagram feed.
Stories and Reels
Full-screen vertical formats with wide reach.
Marketplace and Shop
Ads in Meta’s shopping spaces.
Messenger
Ads and messages in the messaging app.
Explore / Discovery
Ads in Instagram’s discovery sections.
Audience Network
Extending reach beyond Meta apps.
How we select audiences
A well-chosen audience lowers the cost per result. We combine Meta data with your own lists.
Interests and behaviors
Audiences selected by passions, activity and intent.
Custom Audiences
Lists built from website traffic, customer databases and engagement.
Lookalike audiences
New audiences similar to your best customers.
Demographics and location
Age, gender, location and language of your audience.
Remarketing
People who have interacted with your brand.
Exclusions
Leaving out people who have already bought, so the budget is not wasted.
Our campaign management process
Audit and pixel
We configure the Pixel, Conversions API, events and consent settings (Consent Mode).
Strategy and audiences
We set goals, the funnel, target groups and the budget.
Creatives and launch
We prepare graphics, videos and copy, and launch the campaigns.
Optimization
We test creatives, audiences and placements and manage the budget.
Reporting and scaling
We measure conversions and ROAS and scale what works.
Who Meta Ads is for
E-commerce
Product sales, catalogs and remarketing.
Local services
Customers and inquiries from your area.
Beauty and fashion
Emotional, visual brand campaigns.
Events
Promoting events, sign-ups and tickets.
B2C brands
Building reach and community.
Lead generation
Collecting inquiries through forms.
Meta Ads management packages
Pay for management matched to the scale of your campaigns. The ad budget is agreed separately and stays yours.
Meta Ads Start
- 1 campaign goal
- Pixel setup
- Basic creatives
- Monthly report
Meta Ads Growth
- Sales + remarketing
- Creative and audience tests
- Lead Ads / catalog (DPA)
- Conversions API
- Dedicated account manager
Meta Ads Premium
- Full campaign funnel
- Product catalog (DPA)
- Advanced analytics and attribution
- Lookalike and advanced audiences
- Priority support
Indicative prices (net). See full pricing →
Case study: Meta Ads
This is how Facebook and Instagram campaigns run by the Alte Media team from the icomSEO group perform.
What you always get from us
Dedicated account manager
One person who knows your project and goals.
Monthly report
Conversions, ROAS and the impact of ads on sales.
Tracking and consent
Pixel, Conversions API and Consent Mode v2 compliant with GDPR.
Accounts you own
The ad account, Pixel, catalog and data remain yours.
Ad budget and ROAS calculator
See what a paid campaign could bring in. Set the budget and parameters, and we will calculate clicks, customers and return on ad spend (ROAS).
Indicative result: actual CPC, conversion rate and ROAS depend on the industry and on the quality of the campaign and website.
What drives the cost per result in Meta Ads
In Meta Ads the creative has a strong influence on who sees the ad. The algorithm shows it to people who respond to similar content, so for every campaign we prepare several versions of graphics, videos and copy. After the first results we keep the ones with the lowest cost per purchase or lead.
Pixel and Conversions API
Since the iOS privacy changes, and with cookies being blocked, the Pixel alone does not see every conversion. We pair it with Conversions API, which sends events from the server. The campaign gets more data about purchases and inquiries, and the algorithm learns faster whom to show the ad to.
Learning phase and scaling
A new ad set goes through a learning phase. During this time results are unstable, and frequent budget changes make it longer. We make the first decisions once the data is in, and we increase the budget gradually in the ad sets with the lowest cost per result.
Remarketing and product catalog
For online stores we set up a catalog and dynamic ads that show the products a given user has viewed. We exclude people who have already bought, so the budget does not go to existing buyers. We combine Meta campaigns with Google Ads when you also want to close sales in search.
Meta Ads questions
Facebook or Instagram: which should you choose?
Usually both at once. Meta lets you run ads on Facebook, Instagram and Messenger at the same time, and the system optimizes the budget split between placements on its own.
How does targeting work in Meta Ads?
We reach audiences by interests, behaviors and demographics, and also with your own lists (Custom Audiences) and similar audiences (Lookalike).
Do privacy changes (iOS / cookies) limit advertising?
They affect tracking, which is why we implement a correct setup of the Pixel, events and Conversions API (CAPI) to measure effectively and in line with GDPR.
Do you need ready-made creatives?
No. We help prepare graphics, videos and ad copy, or we use and optimize your existing materials.
What budget should you start with?
We set it together, depending on your goal and industry. We start with a test budget and increase it in the campaigns that bring conversions.
Do you run remarketing and product catalogs?
Yes, including dynamic product ads (DPA) for online stores and remarketing to visitors and abandoned carts.
How many creative versions does a campaign need?
At launch we prepare several versions of graphics, videos and copy for each ad set. After the first few weeks we keep those with the lowest cost per result and add new ones before the audience grows tired of the ad.
Does Meta Ads work for a B2B company?
Yes, especially for remarketing and Lead Ads forms. To reach decision makers by job title and industry we more often recommend LinkedIn Ads, and we treat Meta Ads as a way to extend reach.
Sell and build your brand on Facebook and Instagram
Book a free consultation, and we will plan Meta Ads campaigns around your goals.
